Working at a busy agency with large retail clients meant the need to produce effective marketing material. A large part of my career was spent in retail advertising production, design and art design. Challenges in this environment involved a large volume of work and short time frames.
Creativity under pressure!
How to deal with tons of work and a short time frame? My solution was firstly to become an expert at using the tools - the Adobe Creative Suite. Secondly I had to become highly effective at communicating with stake-holders; clients, designers, photographers, art directors, producers etc. to effectively communicate requirements and expectations. Finally, I developed a workflow which effectively optimized the tools at my disposal in the time frame available to create material which met or exceeded the client expectations!